![]() ![]() “It was the trendy thing to do,” she says. “It was very much a psychological thing for me - it was kind of like a form of self-control.”Īt the time, Kim thought she was being healthy. “I think I was hazing myself into becoming a New Yorker,” she says. When Sorah Kim moved from Texas to New York in 2011, the then-22-year-old started in on a series of juice cleanses. ![]() New York’s favorite health trend has quietly evaporated, in favor of nourishing hot drinks and meals that require chewing. Juice Press now offers cleanses made up of whole foods and has a variety of fat-filled coconut milk drinks. Organic Avenue, which sold glass jars of juice to moneyed moms, closed in 2015, reopened and closed again last year. Six years later, cleansing seems outdated and even dangerous. ‘I had a lot of energy, but now that I know more about nutrition, I think it was mostly the sugars that were doing that to me.’ Celebs such as Blake Lively and Gwyneth Paltrow were spotted toting a green bottle around the city, and there seemed to be a juice bar on every block. New Yorkers dutifully gagged down pressed spinach and celery, skipping meals in favor of a plastic bottle of green liquid. Subsisting on a half-dozen juices per day was believed to help shed weight, cure cravings, clear up skin, nix bloating, improve sleep and more. BluePrint had just been acquired by Hain Celestial, Juice Press was expanding like mad and California’s Suja Juice was democratizing the pricey trend by popping up in grocery stores. In 2012, you’d have been hard-pressed to find a celebrity, fashionista or health nut without a cold-pressed juice in hand. ![]()
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